PERCEPTION


PERCEPTION: the cognitive process of selecting, organizing and interpreting those stimuli provided to us by our senses -influenced by our motivational states, emotions, expectations,past experiences

CONSCIOUSNESS: the awareness of the environment and of one's own mental processes

Perceptual Selectivity/Paying Attention

What influences us to select one item to pay attention to vs another?

Two factors: Stimulus factors and personal factors

STIMULUS FACTORS:

CONTRAST: in perceptual selection contrast play a role ex

BOLD TYPE SHOUT

CONTEXT: if everyone shouting may not attend soft voice may prevail

SIZE: large billboard

MOTION: BIRD IN FLIGHT VS SITTING

REPETITION: REPEAT MORE WE PAY ATTENTION If too constant we may ignore

PERSONAL FACTORS:

Two students watch the same baseball game. One is fan of Blue Jays one is fan of Baltimore Orioles. Winning or losing is decided on one play. How will each see it? -decision is determined by the Motivation of perceiver

We often perceive what we expect to perceive

Creative problem solving often depends on being able to see things in a new way.

Past experiences also change what we perceive

PERCEPTUAL ORGANIZATION

-when we listen to speech we don’t hear each sound the brain organizes to a whole

What you attend to is called figures rest is ground

Stimulus factors in organization

1. Proximity

2. SIMILARITY

3. CONTINUITY

4. CLOSURE

PLEASE NOTE:

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copyright 2003Karen E.Hamilton

 

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