Vision Statement/Mission Statement Form

Developing Vision and Mission Statements

1. DEVELOP YOUR VISION STATEMENT
a. Write short phrases to describe each of the three elements in your vision statement:

the name of your planned venture

your product/service offering

the target markets you plan to serve

b. Combine these phrases into a single sentence

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2. FORMULATE YOUR MISSION STATEMENT
a. Write short phrases to describe each of the following elements of your business

What your business will do

Its market focus, niche, or particular image

Its planned location and geographic market served

How growth of the business will be achieved

Your sustainable uniqueness or distinguishing characteristics

b. Combine these phrases into short linked sentence
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3. DEFINE THE FUNDAMENTAL VALUES BY WHICH YOUR BUSINESS WILL BE RUN AND MANAGED
Have each person involved write 5 values they hold important

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4. DEFINE YOUR OBJECTIVES (the business vision will be achieved when the following objectives have been attained:

a. Objective____________________________________________________

b. Objective____________________________________________________

c. Objective____________________________________________________

d. Objective____________________________________________________